BeauEver successfully participated in the China International Import Expo (CIIE) in Shanghai from November 5th until 10th 2025.
China is BeauEver’s largest market, and participating in CIIE was an opportunity to express thanks towards its Chinese customers, to detail its future plans and to demonstrate its commitment towards the market. Five new products were launched, a holo-anti-aging philosophy was introduced, and two R&D partnerships were announced during the show.
New Zealand’s Minister of Trade and Investment Todd McClay helped launch BeauEver’s new “Sunset Revitalising Facial Essence,” during his visit to the BeauEver stand on November 8th.
This “Made in NZ,” product will become the first BeauEver product eligible for general trade access into China following the mutual recognition agreement reached between NZ and China in June 2025. In addition BeauEver unveiled a new Luminova range of Toner, Lotion, Moisturiser and Face Mask that will all become available from January 2026.
Judith Fiedler, Beauever’s Chair of Scientific Advisory introduced BeauEver’s Holo-Anti-Aging Theory.
This new five-dimensional theory guides BeauEver’s product development efforts by addressing anti-aging at the surface, structural, progressive aging, cellular and emotional levels.
R&D partnerships were signed with the L’Oreal backed Veminsyn to use A.I in the search for new anti-aging molecule candidates, and an MOU was signed with Intercos Group subsidiary Vitalab to collaborate in the search for more anti-aging bio-active ingredients.
Chinese news media picked up on the BeauEver story with stories featuring in Peoples Daily, China Daily, Global Times and China Business Network (CBN).
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